California Boutique Hotel Conference

April 12–14, 2027

Town and Country Resort San Diego

Join us in sunny San Diego for a gathering of independent hoteliers, creative innovators, and industry partners shaping the future of boutique hospitality in California.

Registration is Now Open!
Save with Early Bird pricing through December 31.

Where Hospitality Tastemakers Come to Recharge

The California Boutique Hotel Conference brings together hotel owners, operators, marketers, and hospitality tastemakers who are passionate about creating exceptional guest experiences and redefining independent hospitality across California and beyond.

Over three days, new ideas flow as freely as the wine, candid conversations continue long after the sessions end, and new connections quickly feel like trusted friends. You’ll learn what’s working at properties like yours, discover fresh perspectives from industry experts, and leave with practical ideas you can put to work the moment you return home.

More than anything, this is a gathering of people who get it—people who constantly raise the bar for what independent hospitality can be and are eager to share what they’ve learned along the way.

Come for the education. Stay for the conversations. Leave with a notebook full of ideas, a phone full of new contacts, and renewed excitement for what’s possible.

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Learn from the Best

Hear directly from hoteliers and industry experts who are pushing the envelope on independent hospitality and are willing to share what’s working.

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Find Your Community

Build relationships with people who understand the business, celebrate the wins, and aren’t afraid to talk honestly about the challenges.

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Leave Energized

Whether it’s an operational breakthrough, a new marketing idea, or a perspective-changing conversation, you’ll leave with renewed momentum for the year ahead.

2027 KEYNOTE SPEAKER

Courtland Palmer

President, Appellation

Courtland Palmer, President of the culinary-first hotel brand Appellation, will take the stage as the keynote speaker at the 2027 California Boutique Hotel Conference.

Drawing on his experience in hospitality development, finance, and brand growth, Courtland will share his perspective on the trends shaping boutique hospitality—from changing guest expectations and what sets successful hotel concepts apart to the ideas and lessons guiding Appellation’s growth.

Meet Courtland →

Registration is Now Open

April 12–14, 2027

Register by December 31 to save with Early Bird pricing, and stay tuned for session announcements, additional speakers, and the full conference agenda.

Meet the Partners Supporting Independent Hospitality

The conference brings together carefully curated hospitality vendors, technology providers, service partners, and industry experts dedicated to helping independent properties thrive.